Common Web Design Mistakes When It Comes To SEO
Are you looking getting a website created in the near future? Are you looking to optimise that web design for the search engines? If you are, you should know that there are some common mistakes in web design that can affect your presence within the major search engines. Here are some of the most common ones. Read through them carefully and then ensure that your website is up-to-date and on top of them.
1. Lack of a search feature
You get on to a website that sells multiple products and you are looking for a particular one. You look around for a search box and can’t find one. What next? Move on to the next one. This is more common than you think and it drives potential sales away.
2. Lack of a clear call to action
So you have talked about your business and your product; and then what? A call to action is the single most important thing that you can do for your website. It is these few lines that tell a visitor what they should do next.
Research shows that as much as 25% of traffic to a site will leave if there is no call to action. Not that they are looking for it. The reason is that people like to be told what to do.
Inserting a call to action throughout a page tells people what is expected of them. It doesn’t have to urge them to buy. It could ask them to sign up for a newsletter, it could offer them a free report or it could ask them to fill up a questionnaire.
Whatever you decide your call to action should be, it should be clear and concise and leave no confusion on the part of the visitor.
3. Using PDF Files
You should make sure that all the PDF files on your website can convert to plain text and can be displayed as HTML. This allows ease of use because the user doesn’t have to download a PDF plug-in, the content can be scanned by the search engines and it can also be viewed properly on mobile devices.
4. Including music on your website
Music on your website is not cool. Most people don’t like it. For one thing, music hogs bandwidth. For another, people just don’t like the noise. It doesn’t matter how well you think a song is liked, don’t let it feature on your website unless it is directly related to the content of the website and will help you market your product or service.
5. Restricting font size
We usually design a website to look how we want it to look and also to meet what we are assuming are the user’s needs. That’s how we end up with websites that have fixed font and font color. It works better if you allow the font size and color to render on the device. This makes readability easier, and users who need smaller or bigger fonts can choose.
6. Using weak page titles
A webpage that is described starting with words like “welcome” or “the” is a waste of a opportunity to use strong, informational keywords that help with SEO and also users to understand what the page is about. Write titles include keywords for the information on the page.
7. Using banners that look like ads
This is a big turnoff for many people. When a banner looks like an ad, they expect that they will be interrupted as they browse. This can turn users to better looking competitor websites.
8. Poor layout
Have you been to websites where the information is just all wrongly arranged? There is no flow and it seems that no one took the time to arrange the information in such a way that it had logic. It doesn’t matter how factual your website is; if it has no layout, it turns people off.
Use these tips to create an effective and high performance website design for your business and you will go a long way to making it to the top.
AgentMate are a Real Estate Marketing company from Melbourne, Australia who provide Real Estate agents through-out Australia with a dedicated Digital Marketing solution.