Over the Top How TV Everywhere Killing off Mobile Video
Recently, the trend to watch mobile video had been increasing with the passage of time. More and more users were interested to watch videos through their mobile phones.
However, it has been observed that many things in this industry are expected to face different challenges. These changes are mostly related to competitive forces of mobile videos. One of those is mobile TV.
Simply put, the mobile video trend is in danger because over-the-top (OTT) and TV Everywhere services are growing rapidly. This allows users to switch to these services from mobile videos.
About TV Everywhere
If you are unable to reach home on time to watch your favorite show, there is nothing to worry about. You will not be missing out the show as long as you have your smartphone with you.
Now, you can watch TV anywhere you are with the help of TV Everywhere. TV Everywhere is an initiative through with TV providers and broadcasters have offered customers additional ways to view content they are already paying money for.
With this new trend, customers do not need to spend more money to get access to streaming videos.
Traditional TV is also facing a challenge because its completely up to you whether you want to watch TV shows on it or on TV Everywhere. Get great deals on Dish Latino Max at this site.
How Does It Work?
In order to watch content on your smartphone, all you have to do is to download an app that is available for free.
Services depend on what type of content you want to watch. For instance, some companies allow you to stream live videos. However, other companies put a restriction on customers. This way, they can watch movies and video on demand shows that had already been aired.
Putting restrictions has made things confusing. This is because each Telco TV service organization as well as cable and satellite company is supposed to negotiate on a separate basis.
This negotiation allows them to finalize which content they want customers to watch and which content they want to put restrictions on. It is for this reason that you should visit the website of your TV service provider on a regular basis. Get great deals on Dish Latino Max at this site.
What Analysts Say
Ample research has already been conducted for the analysis of mobile video and mobile TV trends. One of such research organizations reveal that consumers are no more required to pay for the services of mobile video.
The main reason behind this phenomenon is that consumers have got the ability of getting access to HTML internet, apps, OTT services, and TV from their smartphones and other mobile devices.
Obviously, they will not need to pay something extra for online services. If everything is available to them almost free, then it simply does not make any sense to pay for carrier-based services no matter how high the quality they offer to these consumers.
Therefore, TV Everywhere has an edge over mobile videos because of the affordability and convenience it has provided to its consumers.
Subscription services of multi channels are already there. Therefore, various content owners have viewed mobile as a significant tool to reduce the subscription churn. For them, TV Everywhere can best be utilized to complement the existing subscription trends. Although, revenue generation can be another opportunity for such content owners, they have put less emphasis on it.
Regardless of different viewpoints, content owners have been successful in terms of noting a positive response from the target market. This was possible after the multi channel operators attempted to bring the apps of TV Everywhere in the market. Furthermore, it was in response to the OTT services such as Hulu Plus and Netflix.
Among succeeding applications, research shows that the following apps were liked most by consumers:
There is another reason for the continuing challenges of the mobile video market. At the start of the year, there were some companies that were tracked for this business. It was revealed that by the end of the year 2011, these companies were either acquired or had been closed. However, it had a positive effect on the growth of TV Everywhere application trends. These companies had some internal issues rather than the effects on high demand of mobile video services.